The impact of social media over its audience has increased many folds in the recent years. With people spending more time on social sites, it is now becoming a priority for the marketing companies to focus on creating content and generating sales through these social networks that are consumed by almost 4.48 billion people across the world.
As much as these social sites offer wholesome, good to watch content, one can’t deny that the rifts on social media makes the audience grab the popcorn and stick to their screens. After all, who doesn’t like good tea?
Just as recently, there’s a social media rift going on between DJ Envy and Rick Ross that has taken the internet by a storm. The audience from both ends are invested in this online beef that is helping DJ Envy and Rick Ross make money.
Yes, you heard it right!
The social media controversy between Maybach Music Group Mogul and The Breakfast Club host is getting spicier with each passing day and besides the rift being spicy, it is also an amazing opportunity for them to make money out of it.
The controversy began when DJ Envy and Rick Ross shared cheap shots of each other on their instagram as a way to express their anger over the car shows that are launching soon.
The situation got worse when Ross addressed DJ envy as a “donkey of the day” and “beige boy”. And just when people assumed the rift to calm down, Ross went a step ahead and disrespectfully dropped DJ Envy’s wife Gia Casey name in one of his videos.
Mentioning DJ Envy’s wife was indeed a low blow. When two adults are in an argument, there is no need to mention the family but Ross thought he would gain more attention from it, which turned out to be true.
Ross was seen calling the rapper’s wife pickleball paddle polisher and accused DJ envy and his wife of having a poor sex life.
Just when the audience thought it was enough drama, Ross came up with a humiliating statement for DJ Envy’s family. He was seen in his video calling DJ Envy’s father a “security guard” and how he can work for his front door since he is retired from LEA.
We all will agree that there have been many rifts in the past on social media but this was something different. It all began when Ross during his latest interview with Drink Champs said that Envy’s skills are not on his “level”. Ross wanted to create an impression of being an absolute big boss of the car shows. However, Envy responded to this statement by saying that Ross was unable to even have a permit for a car show.
Ironically, this beef is happening between the two adults who are living their individual lives but I guess thriving on drama is something they both secretly enjoy.
This controversy can be taken as an example to understand how negative marketing works for creators and its role in generating money for them.
The way millions of people are engaging with this drama shows that the quickest way to grab the audience’s attention is to breed some drama that will catch popularity. Before you know it, the internet will do its magic and now millions of people across the world will be following your content as a source of entertainment.
The videos of Rick Ross and DJ Envy were watched by millions of people. Even if some were unaware of the Car Show and their podcast, now they introduced themselves to a new pool of audience who came to their account because of this heated beef.
Who would have thought fighting on Social Media can help you make money? Well, never say never!
It is worthy to understand that negative marketing is not as bad as it is viewed by the marketeers. It’s a smart way to promote yourself by stirring a beef that could catch the attention of the audience. The recent online beef between Selena Gomez and Hailey Beiber is also another example of how a controversy can help you make money while your conventional marketing techniques may not be always successful.
A smart entrepreneur is the one who has an eye on the prize. Rather than worrying over the possible drama on social media, focus on creating opportunities from it. A smart mind finds a solution in the midst of chaos and someone like you who is passionate about their business should not worry about the social media rifts. Enjoy the challenges and keep thriving!
You can follow by clicking on the DJ Envy and Rick Ross name to find their instagram.
